Each year, the Hard Rock Cafe, Hotels, and Casinos, as well as hardrock.com, dedicate November and December to a wonderful cause: fighting childhood hunger and poverty. For the last five years, they’ve been running a campaign called IMAGINE, based on John Lennon’s 1971 song. One of the lines, of course, is “Imagine…no need for greed or hunger, a brotherhood of man”.
Through live music events and the sale of limited edition products, they aim to raise as much money as possible to help WhyHunger. WhyHunger is a charity that was founded in 1975 by Father Bill Ayres (not to be confused with the 1960’s political activist of the same name) and the great singer Harry Chapin. Their goal in starting their charity was not to simply give handouts, but to establish long-term solutions, such as supporting community-based, grassroots organizations that help promote empowerment and self-reliance. Their Grassroots Action Network has over 8,000 member organizations in all 50 states and multiple countries around the world helping to eradicate hunger.
You can help most by volunteering or donating. You can also help by purchasing these limited edition IMAGINE products when you visit your local Hard Rock Cafe, Hotel, or Casino, or visit the Web site.
This is a women’s T-Shirt in a beautiful burgundy color. It features a winged rock and roll guitar design with the words “All is One”, “Love All Serve All”, “Imagine There’s No Hunger”, and “Take Time to be Kind” throughout the logo, along with the location of your Hard Rock Cafe. It comes in women’s sizes S-XXL.
The men’s shirt is in a dark navy blue and has the same design on the front. Both shirts also have John Lennon’s caricature and signature on the back with the words “Imagine there’s No Hunger” again.
The sleeves also have the logo of WhyHunger on it, to help promote awareness of this great charity.
15% of the sale of both T-Shirts will be donated to WhyHunger. You can also buy this pin, where 100% of the proceeds will be donated.
There are also other products, such as a teddy bear and plastic bracelets. You can see all the products online in their Shop for Good collection:
I remember when I visited the Hard Rock Cafe in Stockholm in the late 1980s with my high school group, the Hard Rock T-Shirt was one of the most coveted items. It’s great that they’re donating proceeds from T-Shirt sales at all their locations to WhyHunger.
As the holiday shopping season approaches, if there’s a music lover in your life think about one of these gifts, and consider that just $1 will feed a child for an entire day, or that $10 will help a family start their own garden so they can eat for years.