By now everyone has heard of the “Ice Bucket Challenge”. No doubt multiple people on your Facebook feed have done it, and of course there are celebrities all over from Justin Timberlake to Jimmy Fallon who have jumped on the bandwagon.
The story goes that the whole thing started on July 29, when former Boston College baseball player Pete Frates issued the “Ice Bucket Challenge” to his friends (including celebrities such as Tom Brady and Matt Ryan) to take the Ice Bucket Challenge to raise awareness for amyotrophic lateral sclerosis (ALS), a disease from which he suffers. Some media outlets have contradicted this, but at the end of the day, it doesn’t matter who started it and when–the most important thing is that so far, $62.5 million and counting have been raised.
The one thing about viral phenomena like this is that they tend to come and go and then be long forgotten (remember #stopkony? Just barely, right?).
While ALS Association is reaping huge benefits, one thing to keep in mind is to remember them even after the hype has faded. One way to do this is to support ALS on eBay so purchases from specially marked products on eBay go to help them. But of course, an even better way is to donate directly to them at http://www.alsa.org/donate/.