A lot of companies say “a portion of proceeds” goes to charity and leave it at that. That always makes me a little suspicious. A portion could be a penny.
Animal Hearted Apparel is refreshingly specific. The company, based in Northern California, donates 25% of the proceeds from every order to nonprofit animal shelters and rescue organizations. A quarter of every order.
They make shirts, hoodies, mugs and gifts for dog, cat, horse and bunny lovers. Their Rescue collection is my favorite, with dozens of designs about adoption, like the “Adopt Don’t Shop” hoodie and the “Who Rescued Who” tee. T-shirts start at $24.95.
The founder, Aaron Seminoff, says both of his dogs are rescues, and that he wants a shirt to actually help the animals it talks about. I can get behind that.
It’s a good place to shop for the animal lover in your life, whether it’s a birthday, an adoption anniversary, or just because.