Duke Cannon’s first product was a 10-ounce bar of soap they called the Big Ass Brick of Soap. It was inspired by the soap issued to G.I.s during the Korean War, and it makes the bar in your hotel bathroom look like a breath mint. It lasts forever.
That military heritage is a big part of the brand, and Duke Cannon backs it up. The company runs the Duke Cannon Veteran Fund, which supports organizations that help veterans make the transition back to civilian life: health care, mental health support, job training and education.
And these aren’t token donations. The fund has committed $1 million to the Gary Sinise Foundation to help build mortgage-free smart homes for severely wounded veterans, $300,000 to the Magnus Veterans Foundation to provide free health care to veterans and their families, and $75,000 to the Veterans Resilience Project for free, trauma-informed therapy for veterans and their spouses.
If you’ve never tried them, this three-pack ($29.99) is a good place to start. It comes with Midnight Swim, Superior and Naval Diplomacy, which all have a clean, fresh-water kind of scent. The bars are triple-milled, so they don’t turn to mush in the shower.
It’s a good gift for the dad, husband or brother who has everything, and a better one for the veteran in your life.

