Charitable Gift Giving

This is an interesting product, in that it doesn’t exist. It’s actually a part of the universe of the movie “Watchmen”, set to open two days from now on (as you see in the billboards) 03.06.09.

The film will be a stylized adaptation of the graphic novel of the same name, and since director Zach Snyder (of “300” fame) directed it, you can be sure it’ll be stylized. This is no run-of-the-mill product placement, it’s a special prop designed especially for the film.

Specifically, there’s a moment in the movie where two people save a group from a tenement fire. Once the survivors are brought to safety, they’re served coffee from an airplane-style coffee maker. The coffee they brew is Veidt Enterprise’s Nite Owl Dark Roast in the distinctive tin you see, one side which is designed to belong right in the movie universe.

In actuality, the coffee is courtesy of the Organic Coffee Cartel, which happens to be the company of Clay Enos, a unit photographer on the movie. It is 100% organic specialty coffee which tastes much better and fresher than coffee you find in the supermarket. And with only 10,000 tins being produced, this is bound to be a unique and sought-after collectiable by movie and coffee fans alike. As with all coffee sold by the Organic Coffee Cartel, most of the profits go back to benefitting the non-profit Let’s Talk Coffee event for improving supply chain education and sustainable coffee production practices.