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Breast Cancer Awareness Month 2010

October 1st, 2010 · No Comments · Breast Cancer

Pink Ribbon for Breast Cancer AwarenessAs those of you who’ve read this blog for years know, during Breast Cancer Awareness Month in October, we’ll dedicate a month to pink products and breast cancer awareness.

Breast cancer is the cause which really launched cause-related marketing back in 1991. Since then, there are huge amounts of “pink” products and promotions out there. The phenomenon is not without its detractors. There are those who claim that companies that claim to support breast cancer do more for PR reasons and whatever percentages they donate end up paling in comparison to the amount of free publicity they get.

While I understand this thinking, at the end of the day–we’re talking about it. One in eight women in the United States will have breast cancer in their lifetime, and one in 35 will lose their lives. If seeing a pink ribbon will remind a woman to do self-examination and get her annual mammography, or will remind the public to donate directly to breast cancer causes, at the end of the day it’s not a bad thing.

Having said that, as you peruse the specials we’ll be posting over the next month, please do consider a sizable donation to a good breast cancer charity. According to Charity Navigator, these are the top charities in terms of how efficiently and effectively they use your donation money:

Dana-Farber Cancer Institute
Susan G. Komen for the Cure 4 stars
National Breast Cancer Coalition Fund 4 stars
The Rose 4 stars
SHARE 4 stars
Breast Cancer Connections 4 stars
National Breast Cancer Foundation, Inc. 4 stars
Living Beyond Breast Cancer 4 stars


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